TuneIn activates Facebook Scrobbling for its online radio service – TechCrunch

To agree, the online radio service that just raised $ 16 million from an impressive group of Silicon Valley venture capitalists, has quietly amassed over 40 million monthly active listeners over the past few years . Lately, however, the company has started to make a bit more noise about its success while constantly adding new features to its service. Today, for example, TuneIn announced that its users can now turn on automatic Facebook sharing whenever they tune in to a station or favorite a station or song.

TuneIn is obviously relatively late for the party here, but as the company’s product manager, Kristin George, told me earlier today, TuneIn’s goal was to make sure the new feature didn’t. would not violate users’ trust in the service. TuneIn started working on this topic shortly after Facebook announced its seamless sharing feature, but the company decided not to rush it. “We want to do things a little differently,” as George told me.

Interestingly, the company doesn’t actually view Facebook as a growth engine, but as a way to improve discoverability for its existing users. With 40 million monthly assets, George noted, growth is currently not TuneIn’s biggest concern. Instead, the company hopes to re-engage its existing user base with this feature, she said. TuneIn wants to use this feature to help its users understand what’s going on live and what’s happening on the service (and the radio stations it indexes) right now, she added.

The transparent sharing feature is only available on the service’s website. This will affect TuneIn’s mobile apps – which are actually the engine of the company’s growth – in the near future. Facebook mobile users, however, will already be taken directly to the mobile app when they click on a scrobbler link in their news feeds.

As of yesterday, approximately 240,000 people used the service to listen to the US presidential debate and soon, TuneIn will be broadcasting all of the Major League Baseball postseason games live on its service. For events like this, the Facebook sharing tool will surely attract many more listeners to the Facebook service.

At the moment, the sharing feature is mostly a one-way street from TuneIn to Facebook. The company, however, is also thinking about how it can improve social discovery on its own site and in its mobile apps using Facebook as well.

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