SPANISH BROADCASTING SYSTEM ANNOUNCES ACQUISITION OF TWO RADIO STATIONS IN ORLANDO AND TAMPA
from Orlando 95.3 WPYO (FM) and Tampa 97.1 WSUN (FM) joins major SBS station in Florida
Launch of the Spanish tropical format “El Zol” on both stations
SBS now operates the largest Hispanic radio platform in Florida
MIAMI, May 5, 2022 /PRNewswire/ — Spanish Broadcasting System, Inc. (the “Company” or “SBS”) (OTC Pink: SBSAA) announced that it has completed the acquisition of two FM radio stations serving the Orlando and Tampa Bay radio markets of Cox Radio LLC. Following the acquisition, SBS operates the largest Hispanic radio platform in the Florida. The total transaction price was $12.5 million.
The stations build on SBS’s existing leadership in one of the nation’s largest Hispanic markets and SBS will use its expanded audio footprint to expand its global audience, forge closer ties with the Hispanic community and provide unique advertising opportunities. to its brand partners.
“The addition of this powerful “El Zol” Orlando/Tampa duopoly makes SBS the largest Spanish radio owner in the state of Florida“, commented SBS President and CEO Raúl Alarcon. “We look forward to super-serving our audiences and advertisers in the Sunshine State and across the country with the best content in radio, digital audio and live events, including popular and iconic ones. on-air talent, tailored specifically for today’s influential Hispanic consumer.”
About the Spanish Broadcasting System
Spanish Broadcasting System, Inc. (SBS) owns and operates radio stations located in major U.S. Hispanic markets in New York, Los Angeles, Miami, Chicago, San Franciscoand Porto Rico, airing the genres of Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40, and Urbano formats. SBS also operates AIRE Radio Networks, a national radio platform of more than 290 affiliate stations reaching 95% of America’s Hispanic audience. SBS also owns MegaTV, a network television operation with over-the-air, cable and satellite distribution and affiliates across the United States and Porto Rico, produces a national slate of concerts and live events, and has a stable of digital properties including La Musica, a mobile app providing Latino-focused audio and video streaming content, and HitzMaker, a destination for new talent. for budding artists. For more information, visit us online at www.spanishbroadcasting.com.
SOURCESpanish Broadcasting System, Inc.