SiriusXM shuts down Garth Brooks’ radio channel

Garth Brooks performs at the 2020 Library of Congress Gershwin Prize for Popular Song concert at DAR Constitution Hall in Washington, DC on March 4, 2020. (Photo by Shawn Miller for the Library of Congress, Graphic by The Desk)

SiriusXM Pandora will stop broadcasting a channel dedicated to the music of Garth Brooks by the end of the month.

The Garth Channel (SXM Channel 55), which has been available to SiriusXM satellite and streaming radio customers since 2016, was linked to an ongoing tour promotion for the country music superstar.

streams told entertainment publication Billboard that Garth Channel helped him sell “a ton of tickets” for his recent three-year arena tour, which saw over 6 million ticket sales worldwide.

“Now the search for what she was and what she stood for is coming to an end,” Brooks said, suggesting the radio channel was always meant to be a promotional vehicle for her tour and her musical brand.

Billboard said the channel meant more to fans than just ticket sales: it allowed them to pay tribute to his music and his career. Brooks himself was known for making regular appearances on the channel — something other artists and celebrities rarely do with SiriusXM-branded channels — giving listeners a unique insight into his personal and professional life.

SiriusXM hasn’t said what will replace Brooks’ channel after it shuts down Sept. 30, but a spokesperson for the service said they are “incredibly grateful and proud to have partnered with Garth to feature the Garth Channel on SiriusXM”.

“We have enjoyed our creative relationship and look forward to working together on future projects,” the spokesperson said.

Other artists with branded channels on SiriusXM include the Dave Matthews Band, U2, Pearl Jam, the Grateful Dead, Jimmy Buffett, The Beatles, Drake, Pitbull and Bruce Springsteen. Occasionally, pop-up artist-specific channels have aired on satellite or streaming radio services, with artists like Prince, Notorious BIG, Coldplay and Foo Fighters receiving awards.

While many artist-specific channels feature deep cuts and live recordings of each artist’s work, Brooks used her channel to curate a selection of music from every genre that appealed to her.

“The greatness was that you could hear Bruno Mars and Merle Haggard back to back, and you heard two great artists with two great totally different genres of music, and you loved them both,” Brooks said. “So that was a sweet message to get across. I love that you heard Aretha Franklin with Adele and Tammy Wynette, and it all worked out.

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