SiriusXM and 88rising Launch Pioneering All-Asian Radio Channel
by: Farrell Sweeney
Dec 5 2020
Asia-focused music and media company SiriusXM and 88rising are launching an all-Asian, multi-genre internet radio channel available nationwide. 88rising has been at the forefront of Asian culture and art since 2015, with the launch of 88rising Radio which charts the company’s next foray into bringing fans the content they crave.
Considered the first of its kind on American radio, the channel will offer multiple genres, but will focus on a pop music listening experience with artists from all over Asia, including South Korea, China, Japan. , the Philippines, Indonesia and more. Artists detailed so far include South Korean heavyweights BTS and BLACKPINK in addition to Peggy Gou.
88rising Radio has been in the works for more than a year between the two entities, but the launch has been delayed due to the COVID-19 pandemic. 88rising is now available 24/7 on SiriusXM channel 305 on car radios, online streaming and through the SiriusXM app. Once it’s safe to travel again, SiriusXM says the channel will also provide a platform for touring artists to visit and conduct interviews in addition to performing live at SiriusXM Studios in Los Angeles and New York. York.
88rising, the Los Angeles-based label run by founder and CEO Sean Miyashiro, will also host the channel’s emerging artists. Miyashiro and the label will also play an important role in curating the station’s content. Miyashiro talks about 88rising Radio, shares with Billboard,
“It is an excellent indicator of the evolution of Asian music today. Playing Asian music around the clock is a huge victory and a huge step forward. ”
Pandora, which is owned by SiriusXM, will launch a complementary radio station in January that will rise to include select tracks and exclusive audio messages from artists from the SiriusXM channel.
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Featured Image: Steve Granitz / WireImage