Radio stations receive first RAJARs since 2020 Prolific North


BBC Radio

34.63 million people tuned into BBC stations each week, giving the company a listening share of 50.9%.

BBC Local Radio had 6.7 million listeners per week, with a 15% share.

Local BBC listening
‘000 listeners Weekly reach (%) Listening share (%)
BBC Radio Cumbria 93 22 8.6
BBC Radio Lancashire 164 13 6.1
BBC Radio Leeds 234 14 3.9
BBC Radio Manchester 238 ten 3.5
BBC Radio Merseyside 271 16 8.8
BBC Radio Newcastle 247 17 6.3
BBC Radio Sheffield 216 16 6.4
BBC radio t-shirts 115 14 3.4
BBC Radio York 66 11 3.7

MediaCityUK-based BBC Radio 5 Live posted a reach of 5.91 million, with Radio 5 Live Sports Extra adding 1.7 million more listeners.

BBC Radio 3, which is to be based at MediaCityUK, had 2.17 million listeners, while Radio 6 Music, which is also heading to the North West, recorded 2.69 million listeners.

“As these numbers show, live radio plays a unique role in people’s daily lives despite the disruption caused by the pandemic over the past 18 months, with listeners coming to our national stations for business, information. and escape, ”said BBC Chief Content Officer, Charlotte Moore.

“During this global crisis, we have also really seen the importance of local BBC radio, as well as our stations in the nations, as they connect with communities, making a difference in all parts of the UK . “

Commercial radio

Commercial radio recorded its largest audience to date, with 36.8 million across the UK.

“Official data shows that the popularity and power of commercial radio is greater than it has ever been. As listening habits change and evolve, commercial radio offers more of what people want, ”said Ian Moss, CEO of Radiocentre.

“The mix of entertainment, information, confidence, comfort and fun means that in a world of endless listening choices, people continue to choose radio. “

Bauer, which owns brands such as Greatest Hits Radio, said 72% of his listening was done through a digital device. Ahead of the industry average of 66%.

Its Hits Radio Brand network is the largest commercial radio network with a reach of 10.2 million and Greater Hits Radio with a reach of 3.1 million.

Absolute Radio Network had its highest reach on record, 5.2 million, with its 70s, 80s, 90s and classic brands seeing additional listeners as well.

“We are incredibly proud of the performance of our strong brands. The Hits Radio Brand is now the UK’s largest commercial network – an incredible result, and the Greatest Hits Network is a resounding success thanks to its distinct musical proposition and highly regarded presenters, ”said Ben Cooper, Director of The Hits Radio Brand. content and music, Bauer Media Audio UK.

“These results, combined with the outstanding performances of Absolute Radio Network and ARIA-winner Magic Radio, position us well for the future as we reinvent radio for the next generation by finding new ways to achieve public. “

[We will add more comment as radio stations respond to the figures]


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