Radio.co wants to host your station online


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Screenshot of Radio.coSupply Side is a series of occasional interviews with service providers and manufacturers.

Jamie Ashbrook is Marketing Manager at Radio.co, based in Manchester, UK. He answered questions by e-mail.

Jamie ashbrook
Jamie ashbrook

Radio world: For those who do not know, what is Radio.co?

Jamie Ashbrook: Radio.co is a platform to host and manage your own online radio station. Think of it as the intermediary between you and your listeners.

But let’s face it, talking is cheap. Take a tour of what we can actually do. From choosing your station name to broadcasting live to thousands of listeners around the world, Radio.co has your online radio needs covered. So hurry visit on demand.

RW: Who created the business and who owns it?

Ashbrook: James Mulvany (on both fronts). He’s the man with the plan. Mr. Chief Honcho.

Having a love for both radio and business, a fresh-faced James started Wavestreaming in 2008. Starting out as a one-man band, the company quickly grew with the product. In just a few years, thousands of broadcasters were using the platform. But there was one problem: Technology changes rapidly, quickly rendering the system obsolete.

To keep things simple and one step ahead, Wavestreaming was torn down and then rebuilt into a simpler solution anyone could choose and use. In 2015, Radio.co was born.

Jacques Mulvany
Jacques Mulvany

James was there every step of the way. And I think it’s a good thing to see a founder who owns the company and is actively involved in making things better on a daily basis.

RW: Your website is titled “Want to Start a Radio Station?” And it seems intended for those who wish to create audio streams on the Internet. Are there any offers for actual broadcasters as well?

Ashbrook: Yeah. So there are actually a variety of people from different backgrounds who use Radio.co. Whether it’s small community stations like Shady Pines Radio, big Glastonbury style pop-up events like Complex Land or a student-run radio station like the one at the University of Manchester FM fuse, There is something for every taste.

Even traditional stations are getting into the action by relay their FM, AM or DAB stream online to reach listeners they would not normally have access to, such as Radio exe.

RW: What is Radio.co’s flagship product and what sets it apart?

Ashbrook: Trick question. No aspect is considered “flagship”. Radio.co is designed to be an all-in-one solution for broadcasters. But what sets it apart is the ease with which everything is operational. If you had to time yourself it would take roughly two minutes to launch your own station.

In saying this, there are a few characteristics that come to mind:

  • IOS and Android Apps: Put your station in the pocket of listeners.
  • Talk Shows: Invite guests to record collaborative shows in your browser.
  • Alexa Skill: Allows listeners to tune in with their voices on compatible Amazon Echo devices.
  • Newsletters: Deliver news hourly every hour from your preferred news provider.
  • Mixcloud integration: upload your DJ mixes directly to your Mixcloud account.
  • Listener requests: Automatically take song requests from listeners to play on your station.

And probably one more load that I forget. Without forgetting that there are plenty of help guides, new features, and quick assistance this makes Radio.co the ideal package for broadcasters of all sizes.

Radio.co users at Shady Pines Radio
Radio.co users at Shady Pines Radio. Brian Bauer and Callie Bauer are shown.

RW: Who are some of your customers that we would recognize?

Ashbrook: We are not the type to kiss and talk to each other (ok, we are a little). But we have had some great people and companies that have walked through our doors over the years.

(Deep breath) AC Milan, VICE, Parker’s Kitchen, The Barbican, Australian Government Department of Health, Son Primavera, M&C Saatchi, Radio Soho, Honest Burgers, Whiskas, Hotel Côtes, Smoked barbecue, Brit Asia TV Cafe Mambo, Philadelphia Parks and Recreation, Whale Bone Magazine, Everton FC, Cult records, PHMG and Complex.

And one more load that we can’t talk about yet. But there are a few independent stations that you may not be familiar with as Radio Boogaloo, Melodic distraction, Diversity radio, and FM Foundation that are worth seeing.

RW: What is the most important trend or challenge in 2021, for the people who are your customers?

Ashbrook: The Covid changed everything. Most people got stuck at home, so they turned to the internet to stay in touch with others. The result? We saw 10 times more broadcasters each month than usual.

In terms of challenges, the biggest are those closest to the starting grid. Things like how to put everything together, the necessary equipment, and reach the right audience. But all are discussed in our University Radio, Blog and even on Youtube.

RW: What else do we need to know?

Ashbrook: The radio is changing. Regardless of the medium used afterwards, radio has adapted since its inception at the end of the 19th century.

Frankly, Radio.co is just one piece of the puzzle. But we’re happy to help broadcasters share their voices with a wider audience. Whether it’s a local, national or international community, I just can’t wait to see what happens next.

Saying all this I’m always happy to chat, so if you have any questions (yes you, the reader) drop me a line at [email protected]. And I hope I can help you.

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