New York Radio Stations Launch ”Fall in Love with Radio”

New York Radio Stations Launch ”Fall in Love with Radio”

New York Radio

The New York City Radio Committee, a joint partnership of all of New York’s major broadcasters, has developed a marketing campaign to promote the power of radio. The campaign will include radio spots on more than twenty of New York’s most listened to stations, digital and social media marketing as well as trade media. The multimedia campaign started on Monday September 12 and will continue until November. The focus of the initiative will be a particular focus on advertising agencies and businesses that buy advertising.

Audacy/New York Market President Chris Oliviero and New York City Radio Committee Chairman said, “Radio has been, and continues to be, an essential and valuable part of daily life for millions of New Yorkers. . These iconic brands, from music to news to sports, provide the city’s soundtrack. This campaign offers a fresh, fun and innovative approach to highlighting the effectiveness of radio for media planners and advertisers. The collaboration of the city’s major broadcasters shows a clear commitment to our belief that local radio, whether consumed on FM or AM or streaming or podcasting, is an essential tool in any overall marketing strategy in the media capital of the world.”

The creative used in the campaign was developed by Bandujo Advertising and Design of New York. Founder and Creative Director Jose Bandujo said, “Our goal was to reinforce to a new generation of media planners and announcers that radio is a fresh and vibrant media channel. Its popularity is soaring. and should be an essential part of their marketing strategies, to help them reach their customers. With millions of New Yorkers, of all ages and demographics, logging on every week, we had a solid foundation and could back up any promise with incredible stats. And just as radio entertains people, we wanted to communicate those stats in an entertaining way.

“Our response was to create a persona for radio through a tongue-in-cheek dating profile. Then convey the many benefits of radio through his personality traits. The result is a campaign that provides all the startling stats and reasons to believe, unexpectedly A lot of fun. And a lot of love.”

The campaign is based on research conducted by DYNATA. For more information on the campaign, visit https://nycaudio.org/

The New York City Radio Committee is made up of executives from iHeartMedia (Z100, Power 105.1, Lite FM 106.7, KTU 103.5, 104.3, WOR 710AM, WWRL 1600AM), Spanish Broadcasting System (MEGA 97.9 & Amor 93.1) , Salem Media Group (The Mission AM 570 & The Answer AM 970); Media Co. (Hot 97 & WBLS 107.5), Univision (LaX96.3, WADO 1280 & Que Buena 92.7), Good Karma Brands (WEPN-AM 1050AM & WEPN-FM 98.7FM) and Audacy (WFAN, 1010 WINS, WCBS 880 , WCBS 101FM, 94.7 The Block, ALT 92.3 and NEW 102.7). The New York Radio Committee is a subcommittee of the New York State Broadcasters Association.

All FCC-licensed radio stations in the New York metropolitan area are invited to participate in the campaign.

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