Local radios remain the backbone of information dissemination: KPIs

Waingapu, East Nusa Tenggara (ANTARA) – Radio stations will remain the backbone of information dissemination in rural and remote parts of the country, Indonesian Broadcasting Commission (KPI) Commissioner Nuning Rodiyah said .

“As some areas are not yet covered by internet and television, radio broadcasts will remain the backbone to meet the information needs of residents,” she remarked during a visit to the station. local radio station Max 96.9 FM in Waingapu, East Sumba District, East Nusa Tenggara. , Thursday.

Rodiyah said radio stations are among the most trusted media platforms because according to KPI data, the rate of fake news and pranks broadcast by radio stations is only 0.3%, compared to 8.7. % for TV channels and an even higher percentage for social media.

“It is a certainty that the locals will not abandon the radio services because the radio broadcasts will survive in all conditions,” she said.

Radio shows also have a higher rate of engagement and interaction among listeners and broadcasters compared to other media platforms, the commissioner noted.

Radio listeners are used to the radio environment, such as broadcast studios and radio announcers that they interact with on a daily basis, she said. Thus, their interactions are different from those on television, on the Internet or on social media platforms, she noted.

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“Listeners calling the radio can be easily identified and the information broadcast can be traced back to the advertiser, while on social media we have no idea if the account has been verified or not,” said Rodiyah.

KPI has provided information to authorities regarding the application of the broadcasting law to ensure fairness in the oversight process, the commissioner said while adding that currently the control of social media as an information provider remains weak despite the application of a strict regulatory code to television. and radios.

“Regulatory control over social media remains lax as pornographic content and pranks remain in circulation without restriction, while radio services have managed to maintain a prank percentage of 0.7%,” Rodiyah pointed out.

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