Launch of new football radio stations in Newcastle and Sunderland in South Shields


Mux One radio stations confirmed at Pride Radio base in Pelaw

The Toon and the Cat, covering Newcastle United and Sunderland AFC events respectively, are among a host of new channels set to launch later this year.

The services are expected to be streamed from South Shields, along with at least 12 other providers, as part of a program to increase the variety available to listeners.

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Dave Roberts, Company Sales Director, said: “We are absolutely delighted with the interest broadcasters have shown in reaching listeners in the North East.

“We are still five months away from the commissioning of the new DAB radio system, but we have already confirmed more than half of our capacity for radio stations.

“It is a testament to the North East’s loyalty and passion for listening to the radio.”

It is hoped that the new broadcast infrastructure in South Tyneside will be able to reach 380,000 adult listeners across the borough, as well as in North Tyneside and parts of Sunderland, Newcastle and Gateshead.

The first round of the small-scale DAB multiplex system has also been approved for Salisbury, Derry / Londonderry, Glasgow and the Welsh valleys, allowing broadcasters “of any size or type” to reach the airwaves.

Mux One has previously stated that it hopes to be the first of the new license domains to have its official activation, which could happen by August.

In addition to football, the stations listed so far for Tyneside’s new broadcaster include offers for the region’s Asian and LGBT communities, as well as music and even a specialist mental health station.

John Bibby, Technical Director of Mux One, said: “Our work is progressing well, the equipment has been ordered, the stations are confirmed for new service by the day and we have started the process of planning the new systems. ‘issuers with South Tyneside Council.

“We still hope to be the first new service to be activated in the UK. “

The 14 radio stations confirmed to date are:

:: Release Radio – Underground music station

:: Pride Radio – Tyneside LGBT Community Station

:: Nation 80s – National music station of the 80s

:: Panjab Radio – Punjabi language and culture station

:: Frisk Radio – Northeast Music Station

:: The Toon – Newcastle Fans Football Station

:: The Cat – Football station for Sunderland fans

:: Radio Shields – South Shields Community Station

:: Memory Lane Radio – Tyneside based music station for older listeners

:: Spice FM – South Asian radio service based in Tyneside

:: Sun FM – Music station based in Sunderland

:: Glitterbeam Radio – LGBTQ + Community Station

:: Anxious Minds – Tyneside Mental Health Station

:: Nova Radio – Newcastle Community Station

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