KBC unveils next step in rebranding of flagship radio stations
After KBC Channel 1 TV, Kenyans are expected to benefit from new programming and news content as the Kenya Broadcasting Corporation (KBC) renames its flagship radio stations in what was another major relaunch on Tuesday.
With the stations revamped, the public service broadcaster’s radio program director Michael Mumo assured listeners of the English service and Radio Taifa that a new lineup of programs would do nothing but delight them. He said the change was specifically aimed at meeting public expectations.
“Our news will be shorter and will come with a new set of jingles that also apply to all of our other programs,” Mr. Mumo said.
And with the proliferation of radio stations resulting in fierce competition, Mumo revealed that the two KBC stations will now broadcast live shows and generate podcasts for listeners around the world, as part of plans to stay ahead of the pack.
“Listeners can expect greater engagement on social media with the live streaming of our key shows and podcasts. Both stations are improving their game to compete effectively with our rivals, ”noted the radio manager.
“Both stations, among other KBC brands, will be available online and on the KBC app so listeners can connect from anywhere in the world,” he added.
The new English service KBC
On Saturdays, radio listeners will be able to follow ‘The Books Café’ from 1:15 p.m. to 2:00 p.m. while ‘Sports Arena’ runs from 3:00 p.m. to 5:00 p.m.
The popular ‘Saturday Night Show’ with the legendary John Karani returns from 9:00 p.m. to 11:00 p.m. followed by the ‘Late Date’ from 11:00 p.m. to 12:00 a.m.
The now two-headed Breakfast Club will be hosted by Chiko Lawi and Shiko.
A new program, ‘Easy Sunday’ has been introduced and will air every Sunday afternoon. The program will be hosted by Sam Madoka.
Rhumba fans on KBC’s English service can expect to follow an extended version of ‘Bridge Over Congo’ on Sundays from 10:00 a.m. to 1:00 p.m.
In the latest changes, the all-time favorite Sundowner show gets an extra hour and will now run from 5:00 p.m. to 7:00 p.m. every Sunday.
Fusion & Jazz will take place from 9:10 p.m. to 11:00 p.m. on Sunday.
The new Taifa radio
On the other hand, Radio Taifa now has over 20 new program properties that include Matukio ya Taifa, a 15 minute news show, airing at 7.20am and 7.20pm every day of the week to round out the news.
Maktaba, meanwhile, will be a 3-minute variety episode of “Best of Our Archives” from our 67-year broadcast that will air Monday through Friday at 9:50 p.m. and repeat at 2:50 p.m. These episodes will also be hosted by the Paukwa Pakawa Saturday team.
Usiku Sacco: This will be a live broadcast from 12:00 pm to 5:00 am of the best of our vernaculars taken from all of our stations and from Safari ya Bibilia on Saturdays and Sundays.
I Wajua? is a 3-minute dispatch about the uniqueness of living and non-living creatures, lesser-known people and events and will air Monday through Friday at 1:18 p.m. and repeat at 8:55 p.m. among a wide range of other programming.