Denver’s Most and Least Popular Radio Stations

Despite technological changes that have revolutionized communication in recent decades, traditional radio remains a constant concern in the Denver metro area, the nation’s eighteenth market. But as industry leader Nielsen’s latest report demonstrates, a relative handful of stations owned by media conglomerates dominate the scene, leaving most other signals to swoop in for scraps – and come July, many of them failed to generate enough listeners to even sign up. in publicly available rankings.

This last point is important. Most Nielsen notations are considered proprietary, in part because they are so granular. They’re broken down by age and gender, so outlets targeting a specific slice of the audience pie — say, women ages 25-54 — can find out if they’re reaching those listeners and use the data. to sell advertising. to the companies that host them. Statistics are also provided for each section of the day, with mornings and afternoons being the most important, as this is traditionally when people travel to and from work.

As a result, the only ratings published by Nielsen measure all listeners aged six or older Monday through Sunday from 6 a.m. to midnight. This makes the information extremely general, as it does not differentiate between a station’s most popular shows and those that are barely heard, nor does it give an indication as to whether the audience is so dominated by specific types of listeners that even modest ratings can pay off for advertisers.

What those ratings reveal, however, is a station’s overall popularity — and in July the champion was KYGO-FM, the longtime voice of country music in Denver, owned by Bonneville International, a company media company based in Salt Lake. Town. The station earned a 7.6 share among listeners – more than a point higher than its sister station, KOSI-FM, which earned a 6.2 share.

How many listeners do these numbers represent? It’s a complicated question, and even a rough estimate requires some math.

A share is defined by Nielsen as “the percentage of those who listen to radio in the MSA [Metropolitan Statistical Area] who listen to a particular radio station.” A key metric is “quarter hour average people”, the “average number of people listening to a particular station for at least five minutes over a fifteen minute period”.

In rough terms, KYGO’s 7.6 share translates to 7.6% of Denver radio listeners, on average, from early morning to witches hour over seven days – and even in the age of music applications such as Spotify and satellite radio, this figure is substantial. A 2021 Nielsen Media Research study found that 88% of Americans, or about 293 million people, listen weekly to terrestrial radio, the term applied to stations that reach ears via old-fashioned broadcast towers. (The total is said to exceed those who use Facebook weekly.) Apply that 88% to Nielsen’s estimate of Greater Denver’s population, 2,796,400, and that’s about 2.46 million. Multiply that by 7.6% and the result is a KYGO audience estimate of nearly 190,000 people per week.

Music stations dominated in Denver in July: Trailing the Mountain (classic rock), Alice (adult contemporary) and KOOL 105 (a classic hits mainstay that is one of four stations owned by billionaire Stan Kroenke’s KSE Radio Ventures ), the top news/talk outlet was KCFR, Colorado Public Radio’s flagship service, which finished ninth. The nonprofit finished strong: KVOD, CP’s classical music provider, settled into the eleventh slot, and two signals associated with its Indie 102.3 brand were also recorded.

As for iHeart Radio, a longtime powerhouse in Denver and across the country under that name and a former moniker, Clear Channel, it managed to slip a few music stations into the top ten: Channel 93.3 and The Fox. But KOA, among Mile High City’s most famous stations, only managed to reach number 17. Freedom 93.7, which was once anchored by the late Rush Limbaugh, fell to number 21, and the brand of hard rock from legacy station KBPI only got a 0.8 share, good for number 27.

Nielsen’s July list for Denver includes 39 stations, and several of them are spinoffs from other outlets, such as HD2 offerings from hip-hop/R&B specialist KS 107.5 and jazzy KUVO. Three spots were filled with signals from KXDP, a low-power analog television station whose audio can be received at 87.75 FM.

And then there are the stations that showed no 6+ rating – and there are plenty of them. The Radio Locator website has 106 radio stations “that may be within listening range of Denver, Colorado” – and “may” is the key word, since eleven stations from Colorado Springs and five from Pueblo are featured. But the list includes more than sixty stations that are definitely in the market: 32 in Denver proper, plus five registered in Golden, four each from Boulder and Lakewood, three from Aurora, two from Englewood and Littleton, and one each at Wheat. Ridge, Timnath, Centennial, Greenwood Village, Lafayette, Watkins, Castle Rock and Parker.

The list includes nine stations classified as “Christian” and fourteen as “religious”. None of them generated even a tenth of a 6+ share in July.

Keep seeing the Nielsen ratings for Denver in July, ranked from largest to smallest share of listeners aged six and older:

1.KYGO-FM
Format: Country
Owner: Bonneville International
July 2022 rating share: 7.6

2. KOSI-FM
Format: Adult Contemporary
Owner: Bonneville International
July 2022 rating share: 6.2

3. KQMT-FM (The Mountain)
Format: Classic Rock
Owner: Audacity
July 2022 rating share: 5.8

4. KALC-FM (Alice)
Format: Adult Contemporary
Owner: Audacity
July 2022 rating share: 5.4

5.KXKL-FM (KOOL 105)
Format: Classic Hits
Owner: KSE Radio Ventures
July 2022 rating share: 5.3

6. KIMN-FM
Format: AC hot
Owner: KSE Radio Ventures
July 2022 rating share: 4.9

7. KTCL-FM (Channel 93.3)
Format: Alternate
Owner: iHeartMedia
July 2022 rating share: 4.5

8. KRFX-FM (The Fox)
Format: Classic Rock
Owner: iHeartMedia
July 2022 rating share: 4.3

9. KCFR-FM
Format: News/Debate
Owner: Colorado Public Broadcasting
July 2022 rating share: 4.0

10. KBCO-FM
Format: Alternate
Owner: iHeartMedia
July 2022 rating share: 3.7

11. KVOD-FM
Shape: Classic
Owner: Colorado Public Broadcasting
July 2022 rating share: 3.5

12. KDHT-FM (95.7 hits)
Format: Contemporary Hits Radio
Owner: iHeartMedia
July 2022 rating share: 2.9

13. KJMN-FM (Jose 92.1)
Format: Adult Success
Owner: Entravision
July 2022 rating share: 2.9

14. KXPK-FM (La Tricolore 96.5)
Format: Regional Mexican
Owner: Entravision
July 2022 rating share: 2.7

15. KKFN-FM (104.3 The Fan)
Format: All Sports
Owner: Bonneville International
July 2022 rating share: 2.6

16. KHOW AM
Format: News/Debate
Owner: iHeartMedia
July 2022 rating share: 2.4

17. KOA-AM
Format: News/Debate
Owner: iHeartMedia
July 2022 rating share: 2.4

18. KWBL-FM (The Bull)
Format: Country
Owner: iHeartMedia
July 2022 rating share: 2.3

19. KQKS-FM (KS 107.5)
Format: Contemporary Rhythm Hit Radio
Owner: Audacity
July 2022 rating share: 2.2

20. KUVO-FM
Form: Jazz
Owner: Rocky Mountain Public Media
July 2022 rating share: 1.9

21. KDFD-AM (Freedom 93.7)
Format: News/Debate
Owner: iHeartMedia
July 2022 rating share: 1.7

22. KUNC-FM
Format: News/Debate
Owner: Community Radio for Northern Colorado
July 2022 rating share: 1.7

23. KKSE-FM (Altitude Sports Radio)
Shape: Sports
Owner: KSE Radio Ventures
July 2022 rating share: 1.2

24.KQKS-FM-HD2
Form: Comedy
Owner: Audacity
July 2022 rating share: 1.2

25. KJHM-FM (Jammin 101.5)
Format: Rhythmic AC
Owner: Max Radio
July 2022 rating share: 1.1

26. KBNO-AM (Que Bueno Denver)
Format: Regional Mexican
Owner: Latino Communications
July 2022 rating share: 0.8

27. KBPI-FM
Format: Rock
Owner: iHeartMedia
July 2022 rating share: 0.8

28. KFCO-FM (Flo 107.1)
Format: Contemporary Hit Radio
Owner: Max Radio
July 2022 rating share: 0.8

29.KUVO-FM-HD2
Size: Urban
Owner: Rocky Mountain Public Media
July 2022 rating share: 0.8

30. KVOQ-FM
Format: alternative
Owner: Colorado Public Broadcasting
July 2022 rating share: 0.6

31. KQMT-FM-STR
Format: Classic Rock
Owner: Audacity
July 2022 rating share: 0.5

32.KXDP-FM
Format: N/A
Owner: N/A
July 2022 rating share: 0.4

33. KAMP-AM (2:30 p.m. Le Pari)
Format: Sports/Talk
Owner: Audacity
July 2022 rating share: 0.1

34. KEPN-AM (ESPN Denver 1600)
Format: All Sports
Owner: Bonneville International
July 2022 rating share: 0.1

35. KJAC-FM (The Sound of Colorado)
Format: Alternate
Owner: Community Radio for Northern Colorado
July 2022 rating share: 0.1

36. KKSE-AM
Format: All Sports
Owner: KSE Radio Ventures
July 2022 rating share: 0.1

37.KXDP-FM-STR
Format: N/A
Owner: N/A
July 2022 rating share: 0.1

38. KVOQ-FM-STR
Format: Alternate
Owner: Colorado Public Broadcasting
Share of July 2022 ratings: N/A

39. KXDP-LP
Format: Regional Mexican
Owner: N/A
Share of July 2022 ratings: N/A

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