Aptivada adds a big radio broadcast client
The provider of tools to radio stations for online contests, marketing, revenue and promotions has confirmed a multi-year, company-wide agreement with the broadcast entity led by Ed Christian and Sam Bush.
Consequently, all Communications Saga‘ stations will be able to use Aptivadaplatform for its online promotions and related activities.
Saga’s Director of Digital Strategies, Eric Christian, said: “In 2020, Saga is focused on creating unique and innovative solutions for audiences and customers across 120 of our local stations. Aptivada’s offering of multiple products on a single platform will allow us to deliver cutting-edge insights to our partners with confidence that all audience and customer data is stored securely and privately, which is also a top priority for us.
Aptivada co-founder Creighton Green added, “We are thrilled to have the Saga team on board as Aptivada’s newest partner. From the leadership team down to the local level, we are incredibly impressed with the caliber of talent that will use our products every day. As we continue to base our day-to-day priorities and long-term focus on the needs of our partners and their advertisers, this allows us to consistently create industry-leading products that drive revenue and grow their audience.
Saga owns or operates broadcast properties in 27 markets, including 79 FM and 34 AM radio stations.