Advertising on SBS podcasts and online radio streams
Why is it SBS presenting advertising on podcasts and radio stream?
SBS introduced advertising on podcasts and radio streams.
SBS is a hybrid funded broadcaster, which derives its funding from the Australian Government and commercial activities including advertising and sponsorship.
Will the ad appear ohn all SBS podcasts and audio stream?
Mhost of our podcasts and online radio streams will contain advertising. Some contents can be excluded to discretion of SBS.
How many ads are there?
the the amount of advertising will depend on the length of the content, following standards described in the SBS Code of practice and policies relating to advertising and sponsorship. Podcasts and streams may include a pre-roll advertising at the start, a mid-roll advertisement, and a post-roll advertisement at the end.
Will the ad be heard on all listen platforms?
Yes, youits includes the SBS Radio app, our website and all major podcasting apps including Apple Podcasts, Spotify and others. Podcasts are delivered to listeners via an RSS feed, and as long as the platform uses this feed, it will include advertising.
In what language will the ads be shown?
The advertisements you hear will either be in English or the language of the audio you are listening to.
How will be SBS ensure ads are appropriate?
I downloaded an old podcast but heard anot advertising. Whthere?
We use dynamic ad insertion, which means that anot ad is injected into a podcast or flow at the time Iit’s read or downloaded. This means that even if you are listening to a program that is several years old, the advertisement will be New.
Who do I contact if I have a question, feedback, or a complaint?
SBS welcomes comments, suggestions and questions about any aspect of our content and services. Comments, feedback and complaints about SBS content and services can be made by contact SBS.